This is the little known formula that will get you the type of job you want in 2016. It is called the Direct Reversed Marketing Job Hunting Approach because it follows the same idea that sales marketers use to sell their goods and services.
Ideally you can register on a job website like icsjobportal.com to see the latest job vacancies, make an application and then go through the hiring process or you can use the Direct Marketing approach.
The usefulness of the Direct marketing approach lies in the fact that:
- You are able to target the decision makers directly.
- You don’t struggle with thousands of other job seekers trying to get interviewed.
- You have the opportunity to negotiate your pay package.
- You sell yourself directly to the company of your choice without distraction.
Now that we are through with the preamble, here are the ten steps to landing the fat-paying job of your choice.
Ten steps to landing the Type of Job of your choice.
FIRST – The most obvious obstacle to using this approach is that you need to know exactly what you want. You can not be swayed by distraction. This means you need to have identified your career path. You need to know precisely the exact kind of job you want. You have to be specific about even the job position or title.
SECOND– Identify the possible firms or companies you will love to work with. Make a list of ten companies you want to work with. You can use this Google sheet sample to get organized.
THIRD — Pick the first company, research it, get the contact address, Name(s) of decision makers of the firm and their accurate positions. Now grade the company on a level of 0-10. “10 been the most difficult company to get into” with “0” been “likely the easiest to get into”.
Once you have done that, the next thing to do is to find out the skills, qualifications etc required for the particular kind of job you want.
Eg if you want work as a Network/ applications engineer and you have identified maybe three firms to work for and then find out what the required skills are for a network engineer.
You can find out the required skills by making inquiries from the employees of the companies you shortlisted who can tell you what it takes. One method that works is to use LinkedIn. Search for people who worked in the same position in that company. Take a critial look at their profile to get an idea of the skills, qualification and training they have.
FOURTH– Evaluate yourself. Are you in a position to take the job? Look at your strengths versus your weaknesses.
If for example ( I like teaching with examples ) you are attempting to land a job as Regional Manager in an organization like the Department For International Development (DFID), you can find a past advert in newspapers for the post of manager by the same DFID. The requirements may include:
- Fluency in English language
• A good Bachelor degree in Social sciences, or Administration
• Numerical ability
• Sound financial knowledge and skills especially in Budget monitoring and implementation, accounting and bookkeeping
• Experience useful but not necessary
• Sound human relations skills
• Good ability in use of Microsoft Office ( Word, Excel, PowerPoint )
Let’s say the above are the required skills and qualifications you discovered for this kind of job.
Now, looking at yourself and the skills and qualifications you have you can draw up your Strengths vs Weaknesses table
- Know how to speak English very well,
• You are very good in managing and leading others( you have held various leadership positions in the past where you have done well)
• You are proficient and capable in the use of all the listed Microsoft Office programs
• You have a good degree in a social science
• You have good financial knowledge (in fact you have an
OND in accounting or any other financial course)
These become your strengths i.e. the required skills and qualifications you already have.
Your weaknesses then become the skills you don’t have or that knowledge you don’t have that will hurt your chances of getting the job.
If perhaps you are weak in mathematics and numerical calculations, this becomes your weakness.
So your Strengths vs Weaknesses table will look like this
* Good communication skills (you have written several good
reports and speaks well )
* Skilled in managing and working with people (give instances
of past positions held and successes recorded )
* Very skilled in all Microsoft Office
* Good financial knowledge (state Qualifications if any like
Ordinary National Diploma ( OND ) in accounting or simply,
can read and interpret financial statements, draw and interpret
budgets and forecast )
* Good first degree in social sciences
* Poor Numerical Ability
FIFTH- Add to your strengths, Erase your weaknesses as much as possible. If for example using the above illustration your only weakness is poor numerical ability you should then undergo training on relevant mathematics and statistics to improve your numeric ability.
Thus you can erase your weaknesses by undergoing seminars, training, or programmes that will give you the required kills that you don’t have.
SIXTH- Design your extra-ordinary CV using the tips in this cv writing guide. Note that over 50% of recruiter complained that poor spelling and grammatical errors are their number one turn off when they see a CV so make sure you apply all these tips stated in that guide.
Your CV is the first thing that will help you get a foot inside the door so pay good attention to it.
SEVENTH- In place of the usual dull cover letter, write a 2-3 page convincing letter selling yourself, your skills, your goals for the company and why you are qualified to seek for that particular job with the company.
Watch out for my explosive sample of “The Instant Job Application Letter: How To Write A Job Letter that Will Get Companies and Organizations To Call You”
It will teach you all you need to know to write a killer letter that will attract attention to together with your well made CV.
EIGHT– Package the CV and Job application letter in a neat envelope and address to the person who is in the situation to take a decision.
Here’s a guide to use:
a) If the company is a large one, send a copy each to the Human Resources Manager (or Head, Human Resources ) and to the Managing Director.
Better still, get the direct fax or personal email of the person or persons in charge of hiring and send the CV and letter to them. This is to avoid any middle person in the company blocking your application from reaching the right persons.
How can you get the personal mails or fax number of the big manager you might ask? It requires creativity and boldness. Go through the secretaries and receptionists or through a worker at the firm who can give advice on
how to make your application reach the right persons.
You need to develop friendships with insiders in those companies you want to get employed in.
This is not the time to be shy and afraid. If you want this advice to be useful to you, you must implement these pieces of advice we give you.
If you can succeed in sending your application direct to the person or persons concerned your chance will be increased greatly but if you just send to the general head office, even though in the envelope you addressed it to the managing director or Head of human resources your application might stop on the waste bin of a secretary.
- b) If the company is a small or medium sized one that doesn’t have a Human Resources Manager send to the Managing Director/ CEO.
NOTE: Find out the full names and title and use that on the envelope plus the company name. Example;
On the back side
Name Of Firm
NINTH-Send by courier (if possible ask for a confidentiality seal on the envelope, it shouldn’t cost a lot to send). Your letter will be delivered to the person who should get the letter.
But if you can get hold of the fax number or email like I told you before that should be better, faster and more direct in order to jump all the middle persons who may stop your application.
TENTH– Prepare for interview as you wait to be called. Learn how to answer the common interview questions and also prepare for specific job role interview questions. Depending on the company, you can also use Glassdoor to research the company and the type of interview questions they can ask.
This is the ten steps magic to landing a lucrative job. It is not a strategy for the faint hearted and will require a lot of determination, planning and willpower.
To a successful job hunting in 2016.
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