I bet you already know – getting a job in 2015 can be hard but with increasing technological advancement, there are simple hacks that can help you land your dream job.
According to a research, 73% of 19-34years old found their last job through a social network while Linkedin having the highest proposition of applicant.
With increasing stiff competitions amongst job seekers and the promoted believe that you need to have connections in the “right” place, it can seem so frustrating.
Millions of companies today (how many companies in Nigeria are online) are using social media to promote their products and services online. They also use social media to build trust and relationships directly with customers and also use it as a feedback mechanism to understand how people perceive their brand.
What if we could hack into that and leverage it to land you your dream job.
Here are certain steps you can follow. I must admit, it is by no means an easy task and it is not a fast-track to getting a job but you have nothing to lose and a whole lot to gain if you follow this process.
How to leverage Social Media to get your Dream Job
The first step for getting a job using social media is to identify the platform where you need to be. While there are numerous social media platforms eg Facebook, Linkedin, Twitter, Instagram, not all platforms are good for job seekers.
As a potential job seeker, the first social media platform you want to establish a presence on is Linkedin.
Linkedin is a professional social media platform for networking. So go get a Linkedin Profile and then come back and read the rest of this post. (I will be waiting).
Now that you are back, let take series of steps that can land you the specific job that you desire.
Step 1: Create a compelling Profile
Profiles that are fully completed usually get more page views than others but luckily, there are some technical improvement you can make to make your profile go beyond ordinary.
- Let us take a look at this profile
If you look at the above profile, you will see that profile A has a more compelling profile.
Due to the improved search mechanism of Linkedin, profiles that include words (keywords) that describe what you do or what you want to do will get more views than profiles without such keywords.
Do a search on Linkedin for your industry and see what words your colleagues are using. Now borrow from some of them.
Another thing you must do to improve your profile view is to use an appropriate image. Images give not only aesthetic to your page but it makes employers who want to employ you have an idea of what you look like. It is therefore crucial to use an appropriate image.
Step 2: Follow your brand on your social media of choice
Almost all brands are available on social media. While some has high presence on certain platforms, some do not. It is therefore very important to identify which platform your desired company is active on and setup a profile for yourself on that platform.
Secondly look at the engagement level on that platform. You can use certain criteria to judge the level of engagement:
- How often do they post on it?
- Do they respond to users?
- How many of their staffs are on the platform?
As an illustration, the company you want to work with has only 100 followers on Instagram and they are very active on it. Then it makes sense to follow that brand on Instagram and try to engage them on it than to follow it on a platform where they have around 10,000 followers.
Step 3: Listen to the brand
Here is where the main work starts. If you miss it at this point, you might as well, forget about getting a job using this technique.
One mistake most people make online is to use it as a fire-brigade approach. But to leverage social media to get a job, you need to pay attention to what your brand is posting online and how often they post. If possible, know what time of the day they usually post. This is important because you want to be the first person to respond to their post.
NB: You don’t have to respond to every tweet or quote. Just make sure that you respond when you have something valuable to say about it.
Step 4: Interact with them
Once you understand what they are posting, when they post, you immediately get a feel of their culture, what they care about and are passionate about. So the next thing we do is interact with them. Some few ways you can do that is
- Quote their tweets: As much as possible, avoid re-tweeting them. Rather use the quote tweet option. When you use the quote tweet button, the brand is notified that you are helping them spread their message and your profile comes under their radar.
- Join in the discussion: You can interact with them by joining in any discussion they are participating in. For example, if they post an article on Linkedin, read and comment meaningful content. If they are hosting a twitter chat, join and engage.
Step 5: Follow influencers who work in this company
Most of the time, people who handles the social media platform of most companies are not the final decision makers, you therefore need to take this tactic a step further to get the result you desired. While some people might not mind, others might so you have to approach this tactic carefully.
Look for people who work in these companies and then follow them on either twitter or connect with them on Linkedin. Add them to your professional network. Ask them questions about their company and take a genuine interest in what the company does. After a while, let them know you are available if there is a suitable opening at their company.
Implementing these steps does not and will not automatically guarantee you a placement in the company but one thing is certain, you will build more friends who might come in helpful in helping you build your professional career.
Go give it a try and when you’re ready, share your experience with me.