With mobile penetration, it is not surprising that social media has come to stay with us. Platforms may change, people may come and go but brands will always need a way to connect with customers, build relationships with partners and sell more of their services. Social media offers one of the great ways to do this.
If you are a fresh graduate and you are the out-going type, then you might have a career path laid out in front of you-working as a social media expert.
This article will show you how you can easily land your first social media job.
Why social media?
Think about Facebook, Twiter, Instagram, Pinterest and Linkedin. While these are the top social media platforms we know today in our own region there are countless others waiting to be discovered or invented.
As more social media platform pops up with more opportunities for brand to showcase their business and brand, it creates a demand for people with certain exceptional skill – the social media manager.
Some of the most popular reason social media is being used includes
- To build awareness
- For damage control
- To sell their goods and services
- Be the first point of call for customer service.
What is Social media?
Wikipedia defines social media as a computer –meditated tool that allows people to create, share or exchange information in a virtual environment.
Who is a social media expert?
A social media expert is someone who has mastered the skills required to “manage a virtual community with the sole aim of fulfilling the company’s business goal(s) and objectives”.
What is the job description of a social media?
Social media goes beyond posting updates and spending time on the numerous social media platforms existing today. Social media is a full time job that requires a lot of skill like creativity, ability to pay attention to details, flexibility and the ability to think on your feet.
Here is a little more of what is expected of a social media expert:
- Build and manage the company’s social media profiles and presence, including Facebook, Twitter, LinkedIn, Google+, Pinterest, and potential additional channels (Snapchat, Instagram, Vine, etc.).
- Create shareable content appropriate for specific networks to both spread our brand, content and links.
- Listen and engage in relevant social discussion about our company, competitors, and/or industry, both from existing customers and leads as well as from brand new audience that don’t yet know us.
- Run regular social promotions, campaigns and track their success, ranging from Twitter chats, to Google+ Hangouts, to LinkedIn conversations, as well as the content and links posted through these and other channels.
- Work alongside other marketers and content producers to help distribute content that educates and entertains our audience.
- Drive consistent, relevant traffic and leads from our social network presence.
- Explore new ways to engage and new social networks to reach our target buyers.
What is the Average Salary of a Social media expert?
The salary of a social media expert will vary from one industry to the other. It will also be influenced by your level of experience and skills. So do not sweat it if the amount been offered to you initially is below your expectation. As you grow in the industry, you can then negotiate your desired salary.
How to land a social media job:
Now, we have come to the most interesting part of this post. Here I will share expert tips that can make you a better social media expert and help you land a job even if this is your first time.
- Get on board and create a compelling profile: As a social media expert, the first thing employers want to see is your profile. So identify your platform of choice and create a compelling profile.
- Get on Linkedin : As a job seeker Linkedin is a compulsory platform for you. Unfortunately people treat Linkedin as one of those other platform. As someone who wants to build a reputation as a social media expert, you cannot do the same. Create a compelling Linkedin profile and make sure you showcase your achievements. Once you have joined this platform, identify social media groups and start making meaningful contribution.
- Read wide: To hone your skill, you need to read wide and know what is going on in the industry. Luckily there are numerous resources online that can help you expand your knowledge.
List of Resources to Learn Social Media
- Take a course: Now its time to put your skill on turbo-charge. Take a social media course from reputable institution and get a certificate of completion. There are lots of places where you can be trained to get better at your desired job role.
- Practice, practice and practice more: No matter how wide you read or how many classes you attend, you still need to practice. The best way to get good at what you do is practice and practice more. One way you can prove your worth to potential employers is to show them evidence of what you have done. Luckily you have the greatest assets to show this- your very own social media page
- Go Pro bono: Give back to the society. When you are just starting out, you need to prove your worth .Because potential employers will want to see reference to platforms you have help built, you need to have a sort of experience you can leverage on. To be able to surmount this, try to work for free. Get local businesses in your environment and help them build their profile.
- Prepare for Interview- As you begin to build a brand name for yourself, you will soon start getting invitations to attend interviews. This is where you can make or mar your chances of getting a job. You need to be well prepared for the interview. No matter how prepared you are, there are some interview questions you might be asked as a social media expert. Here are just a few of them.
- Which social media sites do you recommend for businesses and why?
- What social media sites do you use personally?
- How does your personal social media presence impact your employer?
- What social media profiles have you created and managed in the past?
- What tools would you recommend to a business to grow their social media page?
- What is your biggest achievement or which clients have you worked for that you are very proud of?
Bear in mind that social media skill is an ongoing skill that you need to improve on. The earlier you start, the better you will be. If you have made up your mind, then putting this tip into practice will go a long way in helping you land your first social media job.
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